Google Pay Per Action Will Change The Game

Google Pay Per Action (CPA) being expanded according to Google;

"Google announced today the worldwide expansion of its pay-per-action advertising beta. Pay-per-action is a new pricing model that allows advertisers to pay only when a pre-defined action is completed on their site, such as when a user makes a purchase, signs up for a newsletter, or completes any other clearly defined action. Since the initial launch of the pay-per-action advertising beta in March 2007, many advertisers who have used the new pricing model are pleased with the opportunity to have more ways to promote their products and services online."

Click fraud concerns will all but disappear for merchants adopting the CPC model. (CPC defined)

A key question for adopters is how much are you willing to pay for a fairly qualified lead, one that has at the least given you their phone number or email?