The Kelsey Group forecasts that $5 billion of locally targeted, small-business advertising will move online by 2009--
Is your business being left behind?
Someone bidding on your name or trademark? SEOptimise covers the issue in this article as it pertains to major brands in the UK.
The subject is timely as it pertains to my local clients and what I see occurring in the local space in general.
Talk to any small business owner and watch their reaction when they see or hear a competitor is bidding on their name or business. Someone like Sony or Apple can send a legal team to Google's door to fight back retailers from bidding on their products. A local plumber, roofer or glass repair business doesn't have the resources or know where to start.
Google offers this page for a general discussion on trademark abuse. Basically the business owner is urged to take direct action on the infringing party.