Small Business Marketing & HP

I was reading Mashable this morning and noticed a sponsored add by HP pushing small business marketing. Clicked over and landed on Small Business Trends, an SMB marketing blog operated by Anita Campbell.

The site is a success judging by the amount of readers (137k) and all the comments or suggestions posted on the tips page by celebrated personalities in the online marketing realm.

The tips page sponsorship by HP is smart, marketing on a marketers site. They expose readers to HP computers, office supplies, copies etc.

I'm not a fan of full site or even dedicated special event page sponsorship. I understand the idea from HP's point of view however when a site is 'owned' by a particular brand objectivity is automatically questioned.

If this site was fully sponsored by someone like Idearc's Superpages I would not be able to point my clients to advantages offered by competitors.

Once I take a dedicated sponsorship I become a blogger for them, not an objective agent for my clients.

On the other hand life would be simpler.

1 comment:

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