Biggest Growth in Online Advertising Will Be Local

Jupiter Research reports found local display and search advertising have found life on the Internet and are leading among all online advertising categories for significant growth;

" According to the US Online Local Advertising Forecast, 2007
2012, released by JupiterResearch, local advertising will increase by 13 percent from 2007 to 2012, faster than online advertising as a whole, of which a 12 percent growth rate is anticipated during the same period. But it will be local display and search advertising that are poised to make the biggest impact."

"At this point, most local advertisers are not marketers and do not have the time or resources to manage, let alone optimize, online advertising campaigns," said David Schatsky, President of JupiterResearch. "Although search is increasing its impact on the local market, it still demands a degree of sophistication unavailable to most local advertisers."

Our unofficial research tells us that at least in our local geographic area businesses are unaware of online advertising options.

The venue is not part of the "common culture" among small business yet.

Many are being introduced to the concept by the same people that put them in the Yellow Pages for $1,000 to $4,000 per month and are now trying to sap them similarly online.

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