Yahoo! Answers As a Marketing Tool

Nice piece by Pablo Palatnik on Search Engine Journal covering Yahoo! Answers. As it so happens last night I was doing a search on SAT scores and the results on this Google search revealed how much Google appreciates Y! Answers.

I have not given much thought to Yahoo! Answers for some time, actually since they rejected a question I posed back when the product was released, but it's time to rethink the potential of the platform.
I added a button to my sidebar to remind me to use it!