Who Turned On The "I Need A Blog Switch"?

Yesterday I fielded three phone calls from folks looking to start a blog. Real estate, community board member and a close relative seeking to promote a family event. I think it's great. One common trait among those looking to get into it is how confusing the software appears to them. As simple as Blogger.com is to use it is daunting for many.
The community board member decided a blog was not the best idea once she realized it would be visible by anyone in the world. (requiring registration for users was not an option)
The family member was sent to Blogger and she is up and running. She hasn't figured out hyperlinks yet, we'll get to that today.
The real estate company is finding competition in their niche has a head start so their battle for views in the community will be a test.