MySpace Appealing To Advertisers

From AdWeek.com via Yahoo!,the MySpace profile for Adidas Soccer has over 83,000 friends much to the pleasure of Adidas and engineered by their ad agency Carat Fusion, a division of Aegis Group.

"Figuring out how to befriend consumers is top of mind these days, as MySpace and Facebook loom ever larger in the daily lives of young consumers. According to the Carat Fusion-MySpace research, social networking users spend 11 hours online per week compared to 9.4 hours watching TV. Non-social networking users watch TV 11.5 hours and spend 8.7 hours on the Web. While social networkers still watch TV, 68 percent said their favorite time to visit social networks is during prime-time TV hours in the evening....."

Regarding MySpace, Sarah Fay of Aegis Group says;

"It is more than a media opportunity. It also shows, she said, that advertisers need to take a leap of faith with social-network programs that some of the extra "momentum effect" will not be quantified for every campaign."

Bottom line, it works and it's not difficult to implement.