Google Maps is now including UGC link options for searchers on the bottom of local search results.
See user-created content New!
On first look some of the sites Google considers include;
Travelandleisure.com (not really a UGC site)
Propsmart.com (real estate)
KeyHole.com (Google property)
Google also favors pages saved by users of their new My Saved Pages, part of the new MyMaps feature.
How to take advantage of this;
Map your business on Virtual Globetrotting (if it can get by the editors). Join the Keyhole BBS groups. Have your friends and better customers or clients get a Google account and save the map to your establishment on Google MyMaps.
Get accounts at Wik, Platial and the other sites mentioned.
Adding user generated content follows the addition of reviews to Google Maps results earlier this year. Google is favoring what users think about local business, museums and tourist spots etc.
UGC (user generated content), local community and review sites play a big part in marketing your local business. The news today affirms our belief and provides another tool to assist our clients in gaining search share in the categories.
Also on the subject of UGC, how does user generated content size up for advertising purposes? BlueLithium Labs came out with some interesting figures on how UGC ads convert vs. non UGC.
Other Bloggers posting on the topic;
Helen at NonLinear
Greg Sterling at Screenwerk