AskCity To Include Reviews From Multiple Sites

John Battelle runs an interview with the CEO of ASK.com concerning the premiere of AskCity.com their new local search vertical. Concerning consumer generated reviews he points out the following;

"We not only feature full editorial profiles of each business, but we include 10 years worth of reviews, both from IAC companies like Citysearch and ServiceMagic, as well as non-IAC companies like Yelp, Tribune, OpenTable, RottenTomatoes, TripAdvisor, InsiderPages, JudysBook, Fandango and others. 
 
An important differentiator with AskCity is the fact that we return these reviews right within the results, just beneath the full profile of the business, service, locale, movie, etc. We even have reviews of the movie theaters themselves.
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Nice, Yahoo uses InsiderPages and Yelp reviews are found with increased frequency on Google. What this means to the small business operator is they need to be reviewed actively.

Part of our service is explaining how to have your customers review your business or service. Do a search on Yelp, Angie's List, InsiderPages or Judy's Book and see if you have been reviewed. Look at the positive and negative summaries or reviews. If you have been reviewed negatively those poor mentions can be mediated. The positive reviews will act as gold as the genre gains traction. Soon all local business will be judged in part by consumer reviews.