Media Life Magazine on Local Advertising

Media Life Magazine offers insight from the Borrell study of last week that claimed local search will jump over 31% in 2007 to over 7 billion in spending.

Perhaps the most relevant point in a very relevant article is this quote;

In the first 10 years of the web, national businesses have already tested the waters and jumped in, they’re already there. If you’re national and you haven’t been using the internet, you’re just not going to be in the game anymore.

The same will apply to the local business person in the next couple of years.