Google Sees Local, Wants To Lead, Believe It!

ZDNet profiles Google's recently announced intention to lead in local search.

Google states;

"As people do more local search on Google, we provide greater opportunity for local advertisers. In that area we think the market is widely under penetrated, it sounds surprising to a lot of us, but even in the United States, arguably the most developed market in the world for ecommerce less than 50% of businesses even have a Web site, or let alone advertisers, so we think there is tremendous opportunity to bring those people online and bring them into our advertising product...."

"....We don’t release specific numbers, local advertising is part of our revenue certainly but we think it is a much smaller part than we think it could be in the future."