The New Alphabet Soup Of Online Marketing

Andy Beal of Marketing Pilgrim talks about CGM, (consumer generated media) and CCC, (consumer-created content) quoting from Jupiter Research.
I like the term User Generated Content, (UGC).

Yahoo is leading the way with integrating UGC, CGM and CCC. Ignoring the issue puts your business at a disadvantage. You want to encourage positive buzz and positive recommendations. Our ground-up marketing system focuses on variations of this premise.

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