Local Online Ads To Double In 2008

Search Engine Land quotes a Borrell Associates study of local online ad sales projections for the upcoming year.

"Local search is expected to grow from roughly $2.5 billion currently to $5 billion in 2008. Borrell expects local video to roughly triple from just over $400 million today to $1.27 million next year".

Other highlights from the Borrell Report;

  • The three largest categories are Autos, Jobs and Real Estate.
  • Dramatic rise in video for local business.
  • Average local business spend was $299 "per location" in 2007. (Range, $18,000 high end to about $100 low end).
  • Independent online ad specialists will be in high demand.

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