New Look For LookSmart

LookSmart has revamped their home site with a cleaner, more direct message to advertisers and publishers. Take a LOOK!

Gone from the home page are the verticals search sites developed under the former CEO David Hills. There is no reference to FindArticles either. Last week LookSmart revealed the vertical search sites have been "folded" into their FindArticles index.

You can find the 180 vertical sites throughout Vortal.com, a Network Solutions site under the umbrella of web property giant General Atlantic.

I find the new look of LookSmart more appealing. It speaks to the heart of their business model, providing private label ad and publishing solutions to others.

It's apparent too that they are now deeply involved in display, something already being seen on Wikia.com, their recently announced ad partner.