Bill Gates Signs Yellow Pages Death Cert.

Bill Gates presented the company's Strategic Account Summit this week and the software visionary offered his vision on the future of search.

As usual Greg Sterling has the best summary of the presentation.

I love this quote about print Yellow Pages;

"Yellow pages are going to be used “less and less.” Gives plumber example: “Presentation you’ll get will be far better than what you’ll get in the [print] yellow pages.”

Yellow pages usage “among people under 50 will drop to near zero in the next five years.”

I'm sending this one to my clients who keep insisting they need to continue paying the Y.P's thousands per year.

1 comment:

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