"Forecast Calls for Flat Print Growth"
The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast was made public today.
Some bullet points;
- "Global print revenues will be relatively flat for the period (CAGR 0.9 percent) — US$26.5 billion in 2006 compared with US$27.8 billion in 2011."
- "Online revenues, by contrast, will grow a brisk 22.3 percent (CAGR) to US$11.1 billion in 2011. "
- Print Yellow Pages will milk the categories they can while readership stalls.
- As current Y.P. customers become aware of online options they will be flocking to Internet.