Kelsey Group's Five Year Forecast

"Forecast Calls for Flat Print Growth"

The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast was made public today.

Some bullet points;
  • "Global print revenues will be relatively flat for the period (CAGR 0.9 percent) — US$26.5 billion in 2006 compared with US$27.8 billion in 2011."
  • "Online revenues, by contrast, will grow a brisk 22.3 percent (CAGR) to US$11.1 billion in 2011. "

My read;
  1. Print Yellow Pages will milk the categories they can while readership stalls.
  2. As current Y.P. customers become aware of online options they will be flocking to Internet.

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