I was searching Google Local (I'm not calling it "Maps" today) for eateries in Fresno California
and found these review oriented sites advertising via AdWords for eyes on the Google Local results pages for Restaurants, Fresno CA
Check out these sponsored ads;
I'll say it until I have no more voice, this online real estate should be snapped up by local merchants and there should be heavy bidding for the spots.
*There was also an ad for MeasuredUp, a rate and review site that launched in December 2006. I wish the folks running MeasuredUp the best of luck but they are burning their angel and venture funds against some very stiff competition. For what it's worth there is not one Fresno eatery (or any Fresno business) listed in their directory.