Practical Advice; SEO vs Web Design

Lee Odden blogs on this highly relevant but rarely discussed topic.

"Today’s SEO is not just about the technical side or about “textbook” SEO. As an example, most web developers and/or designers are not often trained, tasked or interested in doing the kind of competitive marketplace,.........

........A specialist in search engine optimization is going to have tools for analyzing a keyword marketplace, competitor web sites as well as content recommendations. Keywords are mined from the current client site, competitor sites, mining data from web analytics and the on-site search engine, tools like Keyword Discovery and WordTracker, Google trends and possibly interviews with client front line staff that interact with the target market such as sales people and customer support teams."