Local Search Marketing For Local Business

Darell Zahorsky, the small business information guide for About.com posts a nice primer on local search marketing;

"Just how many consumers search locally? A recent comScore Networks study found over 849 million searches were performed in the U.S. during one month in the summer. The Kelsey Group estimates over 30 billion local searches annually will be conducted by 2009. Even more significant is almost 50% of local searchers visited a local business as a result of a search....

How much can a local search be worth? In Dallas, local search in one month revealed by Overture resulted in 1250 local searches for the keyword Dallas flowers. With over half of local searchers visiting stores, the Dallas market for flowers (at an average sale of $50) would be worth over $30,000 per month in business....."

Nice read.