1/29/07

G.E.s Journalistic Integrity On The Line?

A public relations nightmare scenario is taking form for General Electric's financial news division. What do you do if one of your star personalities crosses a journalistic line? Bloomberg reports on popular C.N.B.C financial news anchor Maria Bartiromo and her cozy relationship with a CitiGroup executive. How will the G.E. public relations and marketing people handle this? Citigroup already axed the executive for his part.
I have thoughts on how I would advise, I'm anxious to see how the heavyweights handle it.

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