Dash Navigation and Yahoo! Team For Local Ads

Kevin Newcomb of Search Engine Watch reports Dash Navigation will use Yahoo! Local ads in it's onboard device when it debuts in the Fall of 2007.

"When a user enters their search term into their Dash Express, the device conducts a Yahoo Local search on the Web over a wireless connection. In many cases, Yahoo Local ratings and reviews are also presented with the listings. Results are formatted into address cards and presented to the user as a listing of nearby businesses, which can be mapped at the touch of a button..."

This should be noted by all local business for obvious reasons. If you are not in the system you will not be seen. Your competition will get the call or visit and his or her business will get the mobile customer.