CitySearch Adds Sales Call Center

They are calling it "consultative sales" but it is a call center and good on them. Peter Krasilovsky posting on Kelsey Group's Local Media Blog has more.

This is in line with my prediction that 2007 is the year I.Y.P sales forces begin building steam. They will find success. Mom and pop business will believe the Yellow Pages people. They are skeptical about the web but understand they need to be online whether they want to or not. My expectation is there will be a sticker shock associated with what the various call center "consultants" are selling. Some will sign on straight out and others will shop around for better deals. This is where the independent local search marketers :-) will find new appreciation.