11/4/06

Print Yellow Pages, Mere Doorstops?

Nearly every small business advertises in the print yellow pages. The industry has a strangle hold on small business. Ever wonder how what people do with their books. The Kelsey Group Blog gives us some startling statistics from one Iowa county.

"The newest Dex Qwest phonebooks that will be distributed throughout Scott County will only include Iowa phone numbers. What will you do with it?

  • Use the phonebook 13%
  • Pitch the phonebook 49%
  • Leave it on my doorstep 2%
  • Give it to someone I don’t like 5%
  • Add it to my collection 7%
  • I live in Illinois, fools 13%
  • I really don’t care 11% "

2 comments:

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