Google Enlisting College Students To Sell AdWords

Google today announced an innovative local marketing challenge designed to spread the word about AdWords to local business.

Student groups will receive US$200 of free online advertising and then work with local businesses to devise effective online marketing campaigns. They will outline a strategy, run their campaign, assess their results and provide the business with recommendations to further develop their online marketing.

It’s a great chance for students to gain practical, real world online marketing experience whilst getting all the excitement of competing with other students from all over the world.

What a great idea. This is a win win for all parties. Local businesses that sign on will see what they have been missing in the digital marketing space and students will learn how to craft marketing campaigns for small business.

Clickfraud Killer, Pay-Per-Action From Google

Google introduces a Pay-Per-Action program in beta. I'm anxious!

Here are the highlights;

1. First, create an ad and define the action that you want a user to perform when they visit your site.
2. Then set the amount that you're willing to pay when this action is completed.
3. Finally, install conversion tracking code on your website so that we (Google) can verify when an action has been completed.

Beta sign-up page.