Disney Using ASK As Part Of Web Revamp

Disney's new interactive vertical Family.com is part of the entertainment giant's online makeover. The web search is powered by ASK while the 1,000 links to Disney-recommended community sites is put together through a Eurekster Swicki.

ASK/IAC also got the local search contract as Citysearch returns local search queries.

Yahoo! still delivers search results for home base Go.com but you have to wonder if ASK will take over all search duty for Disney as the interactive roll outs continue.

It might be time to take a more serious look at ASK Sponsored Listings. If they continue to gain big wins it will pay to be in their system.