SuperPages.com Takes a Page From Yelp

Sort of anyway. Yelp's front page features selected reviewers.

From SuperPages.com;

"Consumers in the same city can now compete against each other to be featured as the Reviewer of the Week, which is located on the SuperPages.com homepage." press release

How hot are local business reviews now? I have to get a post together lining out the numerous sites offering reviews.