Local Data From comScore!

comScore releases results of their analysis of the size and growth of the U.S. local search market.

According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent.


Share of Local Searches by Site
July 2006
Total U.S. Home, Work and University Locations
Source: comScore qSearch

Total Local Searches
Total Internet Population 100%
Google Sites 29.8%
Yahoo! Sites 29.2%
Microsoft Sites 12.3%
Time Warner Network 7.1%
Verizon Communications 6.6%
YellowPages.com 3.9%
Ask Network 2.7%
Local.com 1.9%
InfoSpace Network 1.9%
DexOnline.com 1.4%
All Other 3.2%